Speaker Spotlight: Katie Elzer-Peters

Katie Elzer-Peters, owner of The Garden of Words, LLC – Business Marketing and Tech for Busy People, has worked in the Green Industry for 20 years. Her marketing firm specializes primarily in email marketing and website design.

Words are her specialty, and, as she says, “They’re not all that interesting to look at on a website. What words need to do is get people to take action. Smile, click, “like,” “share,” buy, cry, go, be. I used words to grow a website from a medium-sized blog to one of the biggest industry voices, moving it from a low five-figure yearly income to a six-figure income.” Her favorite words? “I never open email newsletters, but I always open yours.”

A lifetime gardener, she has learned from what other people might call mistakes and turned them lessons. “I have planted things too close together! I then had to dig things up and re-establish them. What I learned is that oftentimes, you can re-adjust things and then keep moving forward.”

Her first gardening memory was from when she was six years old, “I remember getting in trouble for putting my sandbox sand in my mom’s flowerbed. I told her it improves drainage. (LOL! We now know that isn’t necessarily the case.).

If she had only one piece of advice to give to a new gardener, it would be, “If you kill a plant, read up on it and then try growing it again!”

Have you wished you had six other pairs of hands? Come to Katie’s workshop and learn how to hire, train, and manage remote help for administrative tasks, technology, and more!

Click here to learn more and register for the conference.

Author: GardenComm

GardenComm, formerly known as GWA: the Association for Garden Communicators, provides leadership and opportunities for education, recognition, career development and a forum for diverse interactions for professionals in the field of gardening communication. GardenComm members includes book authors, bloggers, staff editors, syndicated columnists, free-lance writers, photographers, speakers, landscape designers, television and radio personalities, consultants, publishers, extension service agents and more. No other organization in the industry has as much contact with the buying public as GardenComm members.

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