Meet the Authors: Darryl Cheng and Marianne Willburn

Join us on Thursday, September 2 at 7pm ET for a discussion with GardenComm members Darryl Cheng and Marianne Willburn as they discuss their latest books. Darryl’s The New Plant Parent offers a scientific yet practical approach to houseplant care, while Marianne delivers plant-gardener relationship advice in Tropical Plants and How to Love Them.

Darryl will share with us how he grew a social media audience on Instagram to over half a million strong and what he learned while writing and photographing his book. Marianne will discuss the challenge of breathing new life into an ‘old’ topic for fresh audiences – and how to make that topic interesting and accessible without sacrificing valuable information or Authenticity. We’ll also have plenty of time for questions for the audience.

“Meet the Authors” provides a platform for readers and writers to connect with their favorite garden authors. What better way to learn about the writing, publishing, and marketing process than from fellow authors? In addition, “Meet the Authors” events provide an opportunity for members to learn about their fellow GardenComm member’s work. Audience members may discover a new guest for their podcasts or find a partner for their latest project.”

We asked Darryl about what he does and how long he has worked in the horticultural industry. He shared that he started by documenting his journey with houseplants on social media (tumblr then Instagram) – writing about what he was doing with care in his precise engineering style. He eventually published a book entitled ‘The New Plant Parent’ and started giving talks about a more holistic approach to houseplant care.

Darryl also shared that Houseplant care has traditionally been vague and seemingly based on luck. His goal is to bring more science and realistic expectations to maximize the hobby of houseplants.

Register here to learn more from our authors at the September 2 virtual program. If you can’t make it, it will be recorded and sent to all paid registrants.

Author: GardenComm

GardenComm, formerly known as GWA: the Association for Garden Communicators, provides leadership and opportunities for education, recognition, career development and a forum for diverse interactions for professionals in the field of gardening communication. GardenComm members includes book authors, bloggers, staff editors, syndicated columnists, free-lance writers, photographers, speakers, landscape designers, television and radio personalities, consultants, publishers, extension service agents and more. No other organization in the industry has as much contact with the buying public as GardenComm members.

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