GardenComm, formerly known as GWA: the Association for Garden Communicators, provides leadership and opportunities for education, recognition, career development and a forum for diverse interactions for professionals in the field of gardening communication.
GardenComm members includes book authors, bloggers, staff editors, syndicated columnists, free-lance writers, photographers, speakers, landscape designers, television and radio personalities, consultants, publishers, extension service agents and more. No other organization in the industry has as much contact with the buying public as GardenComm members.
Every year, around the end of January, I keep a close eye on my inbox for the annual invite to the GWA Region VII luncheon held at Canada Blooms, Canada’s largest flower and garden show. This event generally sells out, so I always make sure I register right away.
The day started bright with a tour for GWA attendees through all the display gardens before the doors open to the public. It’s a great opportunity to take pictures without a ton of people in them. Helen Battersby of Toronto Gardens led the group through each space, providing lots of interesting information and anecdotes about the designs and plants.
This year I had the pleasure of being one of the speakers at the Chicago Flower & Garden Show. My talk scheduled for Thursday morning was “Cultivating Your Green Thumb – Indoors.”
After my presentation I proceeded to the show. There were so many beautiful gardens to see. I especially loved the topiaries that were done by the Chicago Zoological Society’s Brookfield Zoo. They were a huge hit with the kids and adults alike, and brought attention to pollinators. Yay!
In a world where everyone’s eyes are focused down on the screen of their cell phone, calling attention to plants is increasingly a challenge. But we gardeners don’t shrink from getting down and dirty. We are always willing to do whatever it takes to grow something beautiful, tasty, or intriguing…am I right?
Those of us who want to promote horticulture are plant pushers as well as plant geeks. We need to use every tool at our disposal to make our product attractive. Great photography is indispensable these days…it’s a visual world. People love stories, so you and I need to hone those skills so we can tell a great tale. And social networking? A given. Blogging and websites? Essential. GWA is about developing all of these abilities and proficiencies.
CONNECT! It’s a word that’s now one-third of the new GWA brand: Connect. Learn. Grow. According to IBM, with the expansion of the “internet of things,” knowledge may double every 12 hours. How is GWA supposed to stay current? How can a GWA membership even begin to define “keeping up?” How can GWA membership help a garden communicator CONNECT to the profession of communicating, the horticultural community, and the experience of gardening?
What’s better than one garden writer sitting alone at a computer? A whole whack of them gathered around a table swapping stories over a hearty meal. And, what’s the best meal you can have on a miserable cold day? Why soup of course, followed by enough dessert to top up those vital cold-weather calorie requirements.
As has become my custom, the party was held on one of the most miserable stormy days of the year. I have now been officially nicknamed “The Snow Queen” by Lorraine Flanigan of Toronto, ON. In spite of the storm, twelve determined GWA members and party people, including myself and my husband Kevin had a great time at the Region VII GWA Connect Meeting.
I had heard a lot about the Northwest Flower & Garden Show (NWFGS) in Seattle, WA. Every spring for the past two or three years the social media board had lit up with people who were heading out to the show. This year I was thrilled to be able to join the masses travelling to Seattle.
I left home on a drab East Coast February day. In Seattle I had arranged to meet my fellow GWA members at about 6:30 PM on that Thursday evening but as my plane was delayed, it was closer to 8:00 PM before I hit downtown. It was not however too late to meet people so my phone came out and I texted a West Coast buddy, Dawn Hummel and arranged to meet her in the bar area of the hotel. On the walk to that bar I encountered other garden communicators like GWA National Director Nan Sterman, Kathryn Wadsworth and David Deardorff.
As gardeners we know that everything is connected to everything else. So is it surprising that we’re constantly hearing about the importance of networking? Making connections with others has always been crucial when it comes to conducting business. We’re all more apt to hire or recommend someone we know and trust over a stranger.
The significance of relationship building was on my mind at the Tropical Plant Industry Exhibition (TPIE) in Fort Lauderdale recently. I was in the good company of fellow garden writers who were all there to learn and grow our businesses.